지희 윤 - Corscia brand design

overview

CORSCIA is a vintage jewelry brand. CORSCIA means "the flow of time" and contains Heritage. Burano Island is an Italian island representing Jewelry Heritage and is still loved for its beautiful culture. Inspired by Burano's Modern Heritage, We have built a our brand identity. By studying Burano, we developed a graphic motif that is easy to expand and applied it to the entire design. The story and individuality of each jewelry were expressed in the color of Burano. Brand identity allows consumers to feel a delicate attitude. We convey newness by adding modern sensibilities to Heritage.

Graphic Motif & color

Various colors on Burano Island have meaning. Among the customs of the Burano people is the way fishing boats paint their boats with colorful combinations. When the owner of a house paints the walls of the house, he must choose from the colors permitted by the government. Among the allowed colors, various colors were created through the system of painting houses with favorite colors.

Typography
Through the delicate logo type, typeface, and consistent identity in the form of serif, we can feel the corsia delicate attitude of thinking about consumers.Through the delicate logo type, typeface, and consistent identity in the form of serif, we can feel the corsia delicate attitude of thinking about consumers.

target story

Our brand's consumers find their own brand and find their own value. They know the value and value of the product, and they want to drastically reinterpret it in their own style. We call them Heritage Tourists. He chooses a brand with his own taste, expresses his value with the brand he owns, and is attracted to vintage with time and scarcity.Find the spirit of the times in vintage jewelry and the value of the original and reinterpret it with your own emotions. They focus on value consumption, which values and stories in their products, rather than trend-driven consumption.